SIVA S.r.l.

The entrepreneurial history of the Antonelli family dates back to 1935, when Luigi Antonelli (1907 – 1980) set up F.lli Antonelli in Osimo. This company focused on the production of reeds, i.e. the acoustic component that generates sound in an accordion. The company’s establishment coincided with the intense period of development of the accordion production district, the major centre of which is situated in Castelfidardo, but it extends to Osimo, Recanati, Camerano as well as other municipalities in the area.

In 1961, Luigi Antonelli was co-founder of Lenco Italia, with Maria Laeng from Zurich, producing high fidelity record players, pooling many of the skilled craftsmen from the reed-making company. The positive outcome of the presence of Lenco in Osimo, for the subsequent industrial development of Osimo and neighbouring municipalities, were quite significant. Lenco was a proper school which trained future entrepreneurs and technical managers.

Concurrently, F.lli Antonelli developed the production of musical toys, keyboards and electronic organs. This coincided with the generational hand-over: Luigi Antonelli’s two sons, Luciano and Vinicio, took the helm of Lenco Italia and F.lli Antonelli respectively.

In 1973, due to a corporate reorganisation process, SIVA was set up, which continued to retain production of reeds, but also began to develop sheet metal stamping as a sub-supplier, as well as the construction of the related tools for sheet metal stamping.

Over the next few years, Vinicio Antonelli acquired the majority interest in the company and managed it exclusively, proceeding with the production of reeds and developing sheet metal stamping to produce small and medium-sized components intended for the household appliance, electric, electronic, electro-mechanical and automotive sectors. During the same period, sales from stamping reached the same level as sales from reeds.

In 2001, the second generational hand-over occurred: the reins to SIVA were handed to Vinicio’s son, Lorenzo Antonelli. Reed production has retained a high level of quality which is recognised as excellent, but it requires reorganisation and investments to keep, structure and re-launch a unique craftsmanship tradition which is based on highly complex mechanical and acoustic expertise. Lorenzo’s intuition is to join forces with one of their major competitors and create a brand new company: SIVA disincorporated the company branch that produces reeds, and the merger in 2002 with SALPA in Castelfidardo led to the establishment of VOCI ARMONICHE, which is currently one of the leading accordion reed manufacturers in the world.

SIVA activities continue autonomously in the stamping and tool construction sector, focusing its mission increasingly on “strong” values such as: quality as culture for continuous improvement; the development of a corporate dimension that is physically geared towards human development (which includes balance, awareness, participation and cohesion, genius and creativity) and the common good. With this in mind, profit is considered to be a means, while the end is value created, in the widest sense of the word. The strategic choices are medium- and long-term. The investments are aimed most of all at quality and at the workers’ skills, at organisational, technical and product improvements. Today, the whole factory implements the 5S system, in a profound and shared approach, as a foundation that is both physical and theoretical, from which to face the future with realism and creativity.